{"id":487,"date":"2024-05-30T17:20:56","date_gmt":"2024-05-30T08:20:56","guid":{"rendered":"https:\/\/dym.asia\/media\/?post_type=column&#038;p=487"},"modified":"2024-07-05T16:22:51","modified_gmt":"2024-07-05T07:22:51","slug":"dsp","status":"publish","type":"column","link":"https:\/\/dym.asia\/media\/dsp\/","title":{"rendered":"\u3010\u521d\u5fc3\u8005\u5411\u3051\u6700\u65b0\u3011DSP\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u6a5f\u80fd\u3001\u5c0e\u5165\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u89e3\u8aac"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"602\" height=\"401\" src=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-26.png\" alt=\"\" class=\"wp-image-488 img-fluid w-100 mb-5\" loading=\"lazy\"\/ loading=\"lazy\" alt=\"\u3010\u521d\u5fc3\u8005\u5411\u3051\u6700\u65b0\u3011DSP\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u6a5f\u80fd\u3001\u5c0e\u5165\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u89e3\u8aac\" srcset=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-26.png 602w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-26-300x200.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p class=\"fs-title\">DSP\uff08Demand-Side Platform\uff09\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u4e3b\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5e83\u544a\u306e\u914d\u4fe1\u5bfe\u8c61\u3068\u306a\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u4e88\u7b97\u3092\u8a2d\u5b9a\u3057\u3001\u30d0\u30ca\u30fc\u3092\u5165\u7a3f\u3059\u308b\u3060\u3051\u3067\u3001\u6700\u9069\u306a\u5e83\u544a\u914d\u4fe1\u3092\u81ea\u52d5\u5316\u3059\u308b\u4ed5\u7d44\u307f\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u643a\u308f\u308b\u4eba\u3005\u306f\u3001DSP\u3068\u3044\u3046\u7528\u8a9e\u3092\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5c55\u306b\u3088\u308a\u3001DSP\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3001\u305d\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u305f\u7d4c\u9a13\u304c\u3042\u308b\u4eba\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001DSP\u306e\u6982\u8981\u3084\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p class=\"fs-title\"><strong>\uff1c\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3059\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\uff1e<\/strong><\/p>\n\n\n\n<ol start=\"1\">\n<li><strong>DSP\u306e\u57fa\u672c\u6982\u8981<\/strong><\/li>\n\n\n\n<li><strong>DSP\u306e\u4e3b\u8981\u6a5f\u80fd\u3068\u6d3b\u7528\u65b9\u6cd5<\/strong><\/li>\n\n\n\n<li><strong>\u56fd\u5185\u5916\u306e\u4e3b\u8981DSP\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7d39\u4ecb<\/strong><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class='fs-30 fs-mb-20 ff-gothic color-blue mb-30 fw-bold relative'>DSP\u306e\u57fa\u672c\u6982\u8981<\/h2><div class='w-100 border mb-30'><\/div>\n\n\n\n<p class=\"fs-title\">DSP\u3092\u4f7f\u7528\u3059\u308c\u3070\u3001\u6700\u9069\u306a\u5e83\u544a\u914d\u4fe1\u3092\u81ea\u52d5\u3067\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u8cbb\u7528\u3092\u6291\u3048\u3066\u9ad8\u3044\u5e83\u544a\u52b9\u679c\u3092\u72d9\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001DSP\u306e\u57fa\u672c\u6982\u8981\u306b\u3064\u3044\u3066\u306e\u7d39\u4ecb\u3067\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><a><\/a>DSP\u3068\u306f<\/h3><\/div>\n\n\n\n<p class=\"fs-title\">DSP\u306f\u3001Web\u5e83\u544a\u306e\u52b9\u679c\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u30022008\u5e74\u306b\u30a2\u30e1\u30ea\u30ab\u3067\u8d77\u304d\u305f\u30ea\u30fc\u30de\u30f3\u30b7\u30e7\u30c3\u30af\u306b\u3088\u3063\u3066\u3001\u5931\u696d\u3057\u305f\u91d1\u878d\u7cfb\u30a8\u30f3\u30b8\u30cb\u30a2\u304c\u5e83\u544a\u696d\u754c\u306b\u79fb\u3063\u3066\u304d\u305f\u3053\u3068\u304c\u3001\u958b\u767a\u3055\u308c\u305f\u304d\u3063\u304b\u3051\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">DSP\u304c\u5c0e\u5165\u3055\u308c\u308b\u4ee5\u524d\u306f\u3001Web\u5e83\u544a\u306e\u904b\u7528\u306f\u300c\u4e00\u5b9a\u671f\u9593\u5e83\u544a\u67a0\u3092\u8cb7\u3044\u4ed8\u3051\u3066\u914d\u4fe1\u3092\u884c\u3046\u65b9\u6cd5\u300d\u304c\u4e3b\u6d41\u3067\u3057\u305f\u3002\u3053\u306e\u65b9\u6cd5\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u7d5e\u308a\u8fbc\u3081\u306a\u3044\u306a\u3069\u3001\u7121\u99c4\u306a\u5e83\u544a\u914d\u4fe1\u304c\u591a\u304f\u306a\u308a\u52b9\u7387\u304c\u60aa\u3044\u3067\u3059\u3002\u307e\u305f\u30bf\u30d6\u30ec\u30c3\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30d0\u30a4\u30b9\u304c\u666e\u53ca\u3057\u305f\u305f\u3081\u3001\u624b\u52d5\u3067\u5404\u30c7\u30d0\u30a4\u30b9\u306b\u5bfe\u5fdc\u3057\u305f\u5e83\u544a\u914d\u4fe1\u3092\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u3068\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u305d\u3053\u3067\u3001\u7279\u5b9a\u306e\u72d9\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5e83\u544a\u914d\u4fe1\u304c\u3067\u304d\u308bDSP\u304c\u958b\u767a\u3055\u308c\u3001\u5229\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><a><\/a>\u5e83\u544a\u914d\u4fe1\u30d7\u30ed\u30bb\u30b9\u3067\u306eDSP\u306e\u5f79\u5272<\/h3><\/div>\n\n\n\n<p class=\"fs-title\">DSP\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u305d\u308c\u305e\u308c\u306b\u5408\u3063\u305f\u5e83\u544a\u306e\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002DSP\u306e\u5f79\u5272\u3068\u3057\u3066\u306f\u3001\u4e3b\u306b\u6b21\u306e\u3088\u3046\u306a\u5185\u5bb9\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>DSP\u306e\u5f79\u5272<\/td><td>\u8aac\u660e<\/td><\/tr><tr><td>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/td><td>\u30e6\u30fc\u30b6\u30fc\u306e\u4f4d\u7f6e\u60c5\u5831\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u884c\u52d5\u5c65\u6b74\u306a\u3069\u304b\u3089\u3001\u8208\u5473\u3084\u95a2\u5fc3\u3092\u4e88\u6e2c\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u985e\u3057\u307e\u3059\u3002 \u5206\u985e\u3057\u305f\u5f8c\u3001\u5e83\u544a\u306e\u914d\u4fe1\u5bfe\u8c61\u3068\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/td><\/tr><tr><td>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d3\u30c3\u30c7\u30a3\u30f3\u30b0\uff08RTB\uff09<\/td><td>Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u60c5\u5831\u3067\u3001\u5165\u672d\u4fa1\u683c\u304c\u6700\u9ad8\u984d\u306b\u306a\u308b\u5e83\u544a\u3092\u547c\u3073\u51fa\u3057\u3066\u8868\u793a\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/td><\/tr><tr><td>\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DMP\uff09\u3068\u306e\u9023\u643a<\/td><td>\u7279\u5b9a\u306e\u6c7a\u3081\u3089\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u306e\u307f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002DMP\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><h4 class='fs-custom-22 fs-mb-17 text-underline ff-gothic fs-mb-18 fw-bold'><a><\/a>DSP\u306e\u4ed5\u7d44\u307f<\/h4><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\">\n<p class=\"fs-title\">DSP\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ol start=\"1\">\n<li>\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b<\/li>\n\n\n\n<li>Web\u30b5\u30a4\u30c8\u304b\u3089SSP\u306b\u30ea\u30af\u30a8\u30b9\u30c8\u304c\u6765\u308b<br>SSP\uff08Supply-Side Platform\uff09\u3068\u306f\u3001\u8868\u793a\u3059\u308b\u5e83\u544a\u3092\u547c\u3073\u51fa\u3059\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/li>\n\n\n\n<li>SSP\u306fWeb\u30b5\u30a4\u30c8\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u53d7\u3051\u53d6\u3063\u305f\u5f8c\u3001\u9023\u643a\u3057\u3066\u3044\u308b\u8907\u6570\u306eDSP\u306b\u5bfe\u3057\u3066\u3001\u8868\u793a\u3055\u305b\u308b\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3088\u3046\u306b\u30ea\u30af\u30a8\u30b9\u30c8\u3059\u308b<\/li>\n\n\n\n<li>\u305d\u308c\u305e\u308c\u306eDSP\u306f\u5165\u672d\u984d\u3092SSP\u306b\u9001\u4fe1\u3059\u308b<\/li>\n\n\n\n<li>SSP\u306f\u5404DSP\u306e\u5165\u672d\u984d\u304b\u3089\u3001\u6700\u9ad8\u984d\u306eDSP\u3092\u5224\u5225\u3057\u3001Web\u30b5\u30a4\u30c8\u306b\u5831\u544a\u3059\u308b<\/li>\n\n\n\n<li>Web\u30b5\u30a4\u30c8\u304b\u3089\u3001\u6700\u9ad8\u984d\u3092\u4ed8\u3051\u305fDSP\u306b\u30ea\u30af\u30a8\u30b9\u30c8\u304c\u51fa\u3055\u308c\u308b<\/li>\n\n\n\n<li>DSP\u304b\u3089Web\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b<\/li>\n<\/ol>\n<\/div>\n\n\n\n<p class=\"fs-title\">\u3053\u306e\u4e00\u89a7\u306e\u6d41\u308c\u306e\u3053\u3068\u3092\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d3\u30c3\u30c7\u30a3\u30f3\u30b0\uff08RTB\uff09\u3068\u8a00\u3044\u307e\u3059\u3002RTB\u306f\u3001\u4f4e\u3044\u5e83\u544a\u8cbb\u3067\u3088\u308a\u9ad8\u3044\u58f2\u4e0a\u3092\u51fa\u3057\u305f\u3044\u5e83\u544a\u4e3b\u3068\u3001\u306a\u308b\u3079\u304f\u9ad8\u3044\u5e83\u544a\u8cbb\u3092\u6255\u3063\u3066\u3082\u3089\u3044\u305f\u3044\u30e1\u30c7\u30a3\u30a2\u5074\u306e\u9593\u3092\u53d6\u308a\u6301\u3064\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><a><\/a>DSP\u3068SSP\u3001Ad\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u9055\u3044<\/h3><\/div>\n\n\n\n<p class=\"fs-title\">Ad\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306f\u3001\u5e83\u544a\u306e\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001Google\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08GDN\uff09\u306fAd\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u4e00\u3064\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">DSP\u3068SSP\u3001Ad\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3001\u6b21\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u9805\u76ee<\/td><td>DSP\u3068SSP<\/td><td>Ad\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/td><\/tr><tr><td>\u5e83\u544a\u914d\u4fe1\u9762<\/td><td>DSP\u3084SSP\u306f\u3001\u5e83\u544a\u5a92\u4f53\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002Web\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u53d7\u3051\u53d6\u308a\u3001\u5fdc\u7b54\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u5e83\u544a\u67a0\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/td><td>\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001SNS\u3084\u30d6\u30ed\u30b0\u3001Web\u30b5\u30a4\u30c8\u306a\u3069\u306b\u306a\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5bfe\u8c61<\/td><td>Web\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u306b\u57fa\u3065\u3044\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u65b9\u6cd5\u3067\u3059\u3002<\/td><td>\u5e83\u544a\u67a0\u3092\u78ba\u4fdd\u3057\u305fWeb\u30b5\u30a4\u30c8\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u65b9\u6cd5\u3067\u3059\u3002<\/td><\/tr><tr><td>\u8a2d\u5b9a\u3084\u8abf\u6574\u65b9\u6cd5<\/td><td>\u8a2d\u5b9a\u304c\u81ea\u52d5\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5b66\u7fd2\u6a5f\u80fd\u304c\u3042\u308b\u305f\u3081\u3001\u52b9\u7387\u826f\u304f\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/td><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3084\u914d\u4fe1\u8a2d\u5b9a\u306a\u3069\u3001\u76ee\u7684\u3054\u3068\u306b\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u5e83\u544a\u5a92\u4f53\u304c\u7570\u306a\u308b\u5834\u5408\u3001\u90fd\u5ea6\u8a2d\u5b9a\u3084\u5fae\u8abf\u6574\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class='fs-30 fs-mb-20 ff-gothic color-blue mb-30 fw-bold relative'>DSP\u306e\u4e3b\u8981\u6a5f\u80fd\u3068\u6d3b\u7528\u65b9\u6cd5<\/h2><div class='w-100 border mb-30'><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"602\" height=\"404\" src=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-27.png\" alt=\"\" class=\"wp-image-489 img-fluid w-100 mb-5\" loading=\"lazy\"\/ loading=\"lazy\" alt=\"\u3010\u521d\u5fc3\u8005\u5411\u3051\u6700\u65b0\u3011DSP\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u6a5f\u80fd\u3001\u5c0e\u5165\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u89e3\u8aac\" srcset=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-27.png 602w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-27-300x201.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p class=\"fs-title\">DSP\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4e88\u7b97\u3084\u914d\u4fe1\u30bf\u30fc\u30b2\u30c3\u30c8\u306a\u3069\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3055\u308c\u305f\u5185\u5bb9\u3067\u81ea\u52d5\u7684\u306b\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u3053\u3053\u3067\u306fDSP\u306e\u4e3b\u306a\u6a5f\u80fd\u3068\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><a><\/a>\u81ea\u52d5\u5165\u672d\u3068\u6700\u9069\u5316\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/h3><\/div>\n\n\n\n<p class=\"fs-title\">Web\u30b5\u30a4\u30c8\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u308c\u308b\u3068\u3001\u8cfc\u5165\u5c65\u6b74\u3084\u884c\u52d5\u5c65\u6b74\u3001\u6027\u5225\u3001\u5730\u57df\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u3068\u4e00\u7dd2\u306b\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u304cWeb\u30b5\u30a4\u30c8\u304b\u3089SSP\u306b\u9001\u3089\u308c\u307e\u3059\u3002SSP\uff08Supply-Side Platform\uff09\u3068\u306f\u3001\u5e83\u544a\u3092\u547c\u3073\u51fa\u3059\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">SSP\u306fWeb\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u53d7\u3051\u53d6\u308b\u3068\u3001\u9023\u643a\u3057\u3066\u3044\u308bDSP\u306b\u5bfe\u3057\u3066\u3001\u60c5\u5831\u3084\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u308a\u307e\u3059\u3002\u305d\u3057\u3066DSP\u304cSSP\u3078\u5165\u672d\u984d\u3092\u9001\u4fe1\u3057\u3001\u6700\u3082\u9ad8\u984d\u306eDSP\u304c\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u3053\u306e\u3088\u3046\u306b\u3001DSP\u3068SSP\u9593\u3067\u306f\u3001\u81ea\u52d5\u3067\u5165\u672d\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u307e\u305f<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u3092\u5143\u306b\u914d\u4fe1\u3059\u308b\u5e83\u544a\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u3001\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/mark><\/strong>\u305d\u306e\u305f\u3081\u5e83\u544a\u306e\u52b9\u679c\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><a><\/a>\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30c7\u30fc\u30bf\u6d3b\u7528<\/h3><\/div>\n\n\n\n<p class=\"fs-title\">DSP\u306f\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u304b\u3089\u3001\u6700\u9069\u306a\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4e00\u81f4\u3057\u305f\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">\u3055\u3089\u306b\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u304b\u3089\u3001\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u3066\u5e83\u544a\u914d\u4fe1\u3092\u72d9\u3044\u6483\u3061\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u52b9\u7387\u304c\u826f\u304f\u3001\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u307e\u305fDMP\uff08Data Management Platform\uff08\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\uff09\u3068\u547c\u3070\u308c\u308b\u3001\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3066\u3044\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">DMP\u3067\u306f\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u308a\u3001\u6574\u7406\u30fb\u5206\u6790\u3057\u305f\u308a\u3001\u53ce\u96c6\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002DMP\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306e\u7406\u89e3\u5ea6\u304c\u6df1\u307e\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"fs-title\">DSP\u306fDMP\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u306e\u51fa\u7a3f\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><a><\/a>\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u30fbWeb\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u5206\u6790\u30fb\u7ba1\u7406<\/h3><\/div>\n\n\n\n<p class=\"fs-title\">Cookie\u3068\u547c\u3070\u308c\u308bWeb\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u3092\u4fdd\u5b58\u3057\u3066\u3044\u308b\u4ed5\u7d44\u307f\u3092\u5229\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u3092\u5206\u6790\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u306e\u304c\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u4f8b\u3048\u3070Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u8208\u5473\u306e\u3042\u308b\u30b5\u30fc\u30d3\u30b9\u3001\u5546\u54c1\u306a\u3069\u3092\u8a18\u61b6\u3057\u3066\u304a\u304d\u3001\u6b21\u306e\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u969b\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u306b\u306a\u308a\u307e\u3059\u3002Cookie\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u914d\u4fe1\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class='fs-30 fs-mb-20 ff-gothic color-blue mb-30 fw-bold relative'>DSP\u5c0e\u5165\u52b9\u679c<\/h2><div class='w-100 border mb-30'><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"602\" height=\"451\" src=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-28.png\" alt=\"\" class=\"wp-image-490 img-fluid w-100 mb-5\" loading=\"lazy\"\/ loading=\"lazy\" alt=\"\u3010\u521d\u5fc3\u8005\u5411\u3051\u6700\u65b0\u3011DSP\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u6a5f\u80fd\u3001\u5c0e\u5165\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u89e3\u8aac\" srcset=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-28.png 602w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-28-300x225.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p class=\"fs-title\">DSP\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u5177\u4f53\u7684\u306a\u5c0e\u5165\u52b9\u679c\u306b\u3064\u3044\u3066\u306e\u7d39\u4ecb\u3067\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><a><\/a>\u52b9\u7387\u7684\u306a\u5e83\u544a\u904b\u7528\u3068\u30b3\u30b9\u30c8\u524a\u6e1b<\/h3><\/div>\n\n\n\n<p class=\"fs-title\">DSP\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u306b\u4e00\u81f4\u3057\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u904e\u53bb\u306e\u3088\u3046\u306b\u3001\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3088\u3046\u306a\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u52b9\u7387\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u307e\u305fDSP\u3067\u306f\u3001\u81ea\u52d5\u3067\u6700\u9069\u5316\u304c\u884c\u308f\u308c\u308b\u305f\u3081\u3001\u4eba\u7684\u306a\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u304c\u53ef\u80fd\u3067\u3059\u3002\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u307e\u308b\u4ed5\u7d44\u307f\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><a><\/a>\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u7cbe\u5ea6\u5411\u4e0a<\/h3><\/div>\n\n\n\n<p class=\"fs-title\">DSP\u3067\u306f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3092\u8a73\u7d30\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306b\u4e00\u81f4\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u3092\u5bfe\u8c61\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u307e\u305f\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u914d\u4fe1\u3082\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306f\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3068\u540c\u3058\u5c5e\u6027\u306e\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u5e83\u544a\u914d\u4fe1\u3059\u308b\u65b9\u6cd5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u95a2\u5fc3\u3084\u8208\u5473\u304c\u4f3c\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u540c\u3058\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u597d\u3080\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class='fs-30 fs-mb-20 ff-gothic color-blue mb-30 fw-bold relative'>\u56fd\u5185\u5916\u306e\u4e3b\u8981DSP\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7d39\u4ecb<\/h2><div class='w-100 border mb-30'><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"602\" height=\"401\" src=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-29.png\" alt=\"\" class=\"wp-image-491 img-fluid w-100 mb-5\" loading=\"lazy\"\/ loading=\"lazy\" alt=\"\u3010\u521d\u5fc3\u8005\u5411\u3051\u6700\u65b0\u3011DSP\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u6a5f\u80fd\u3001\u5c0e\u5165\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u89e3\u8aac\" srcset=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-29.png 602w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/05\/image-29-300x200.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p class=\"fs-title\">DSP\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u8907\u6570\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u56fd\u5185\u5916\u306e\u4e3b\u8981\u306aDSP\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7d39\u4ecb\u3067\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><a><\/a>Google\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/h3><\/div>\n\n\n\n<p class=\"fs-title\">Google\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001Web\u5e83\u544a\u3084Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3055\u308c\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002Google\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u5e83\u544a\u6226\u7565\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u307e\u305fGoogle\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u5fb4\u306f\u3001\u7121\u6599\u3067\u4f7f\u7528\u3067\u304d\u308b\u6a5f\u80fd\u3068\u3001\u6709\u6599\u3067\u4f7f\u7528\u3067\u304d\u308b\u6a5f\u80fd\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u7121\u6599\u3067\u4f7f\u7528\u3067\u304d\u308b\u6a5f\u80fd\u306f\u6b21\u306e\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u7121\u6599\u3067\u4f7f\u7528\u3067\u304d\u308b\u6a5f\u80fd<\/td><td>\u8aac\u660e<\/td><\/tr><tr><td>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/td><td>Web\u30b5\u30a4\u30c8\u3092\u89e3\u6790\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/td><\/tr><tr><td>Google \u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb<\/td><td>\u5206\u6790\u7d50\u679c\u3092\u8996\u899a\u5316\u3067\u304d\u308bBI\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/td><\/tr><tr><td>Google \u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba<\/td><td>Web\u30b5\u30a4\u30c8\u306eA\/B\u30c6\u30b9\u30c8\u304c\u53ef\u80fd\u3068\u306a\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/td><\/tr><tr><td>Google \u30b5\u30fc\u30d9\u30a4<\/td><td>\u6d88\u8cbb\u8005\u30a2\u30f3\u30b1\u30fc\u30c8\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/td><\/tr><tr><td>Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/td><td>\u30bf\u30b0\u3092\u7ba1\u7406\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"fs-title\">\u307e\u305f\u6709\u6599\u3067\u4f7f\u7528\u3067\u304d\u308b\u6a5f\u80fd\u3068\u3057\u3066\u306f\u3001\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u6709\u6599\u3067\u4f7f\u7528\u3067\u304d\u308b\u6a5f\u80fd<\/td><td>\u8aac\u660e<\/td><\/tr><tr><td>Google \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\uff06\u30d3\u30c7\u30aa 360<\/td><td>Web\u5e83\u544a\u306e\u5de5\u7a0b\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/td><\/tr><tr><td>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 360<\/td><td>\u9ad8\u5ea6\u306a\u89e3\u6790\u6a5f\u80fd\u304c\u5099\u308f\u3063\u305f\u3001\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/td><\/tr><tr><td>Google \u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba 360<\/td><td>A\/B\u30c6\u30b9\u30c8\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/td><\/tr><tr><td>\u691c\u7d22\u5e83\u544a 360<\/td><td>\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u5b9f\u65bd\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><a><\/a><a><\/a><a><\/a><a><\/a><a><\/a><a><\/a><a><\/a><strong>DYM\u306e\u5f37\u307f<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">\u682a\u5f0f\u4f1a\u793eDYM\u306f\u3001BRONZE\u4ee3\u7406\u5e97\u3068\u3057\u3066\u306e\u8a8d\u5b9a\u3092\u7372\u5f97\u3057\u3066\u3044\u308bDSP\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u6f5c\u5728\u30cb\u30fc\u30ba\u3092\u9855\u5728\u5316\u3055\u305b\u308b\u305f\u3081\u3001\u904e\u53bb\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u985e\u4f3c\u5546\u54c1\u3092\u81ea\u52d5\u7684\u306b\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u4ed5\u7d44\u307f\u306a\u3069\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">DYM\u306e\u5f37\u307f\u306f\u3001\u4e3b\u306b\u6b21\u306e2\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><h4 class='fs-custom-22 fs-mb-17 text-underline ff-gothic fs-mb-18 fw-bold'>Criteo\u306e\u8a8d\u5b9a\u8cc7\u683c\u3092\u53d6\u5f97\u3057\u3066\u3044\u308b<\/h4><\/div>\n\n\n\n<p class=\"fs-title\">Criteo\uff08\u30af\u30ea\u30c6\u30aa\uff09\u3068\u306f\u3001\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u30d5\u30e9\u30f3\u30b9\u306e\u4f01\u696d\u3067\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u65e5\u672c\u3067\u3082\u5927\u304d\u306a\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002Criteo\u306e\u5e83\u544a\u3092\u76ee\u306b\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u306f\u3001\u65e5\u672c\u3067\u306f88%\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3067\u3059\uff082014\u5e745\u6708\u6642\u70b9\uff09\u3002<\/p>\n\n\n\n<p 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