{"id":8072,"date":"2024-11-27T09:42:32","date_gmt":"2024-11-27T00:42:32","guid":{"rendered":"https:\/\/dym.asia\/media\/?post_type=column&#038;p=8072"},"modified":"2024-12-09T17:57:59","modified_gmt":"2024-12-09T08:57:59","slug":"aidma","status":"publish","type":"column","link":"https:\/\/dym.asia\/media\/aidma\/","title":{"rendered":"AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u6d3b\u7528\u65b9\u6cd5\u3001AISAS\u3068\u306e\u9055\u3044\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_644262038-1.jpg\" alt=\"\" class=\"wp-image-10275 img-fluid w-100 mb-5\" loading=\"lazy\"\/ loading=\"lazy\" alt=\"AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u6d3b\u7528\u65b9\u6cd5\u3001AISAS\u3068\u306e\u9055\u3044\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" srcset=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_644262038-1.jpg 1000w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_644262038-1-300x200.jpg 300w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_644262038-1-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"fs-title\">\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308bAIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002AIDMA\u306e\u6982\u5ff5\u30845\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3001\u6d3b\u7528\u65b9\u6cd5\u3001\u4ed6\u306e\u30e2\u30c7\u30eb\u3068\u306e\u6bd4\u8f03\u3001\u52b9\u679c\u7684\u306a\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u5b66\u3079\u308b\u5185\u5bb9\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u7d4c\u55b6\u8005\u306e\u65b9\u3005\u306b\u3068\u3063\u3066\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u6709\u76ca\u306a\u60c5\u5831\u3068\u306a\u308b\u306e\u3067\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p class=\"fs-title\"><strong>\uff1c\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3059\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\uff1e<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>AIDMA\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u305d\u306e\u610f\u5473<\/strong><\/li>\n\n\n\n<li><strong>AIDMA\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5<\/strong><\/li>\n\n\n\n<li><strong>AIDMA\u3068\u4ed6\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u9055\u3044<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class='fs-30 fs-mb-20 ff-gothic color-blue mb-30 fw-bold relative'><strong>AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\u300c\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d<\/strong><\/h2><div class='w-100 border mb-30'><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_201973585-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-10276 img-fluid w-100 mb-5\" loading=\"lazy\"\/ loading=\"lazy\" alt=\"AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u6d3b\u7528\u65b9\u6cd5\u3001AISAS\u3068\u306e\u9055\u3044\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" srcset=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_201973585-1-1024x683.jpeg 1024w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_201973585-1-300x200.jpeg 300w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_201973585-1-768x512.jpeg 768w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_201973585-1-1536x1024.jpeg 1536w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_201973585-1-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"fs-title\">AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u306f\u3001<strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/mark><\/strong>\u3067\u3059\u30021920\u5e74\u4ee3\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u7d4c\u6e08\u5b66\u8005\u30b5\u30df\u30e5\u30a8\u30eb\u30fb\u30ed\u30fc\u30e9\u30f3\u30c9\u30fb\u30db\u30fc\u30eb\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u307e\u3057\u305f\u3002<br><br>AIDMA\u306f\u3001<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u5fc3\u7406\u7684\u30d7\u30ed\u30bb\u30b9\u30925\u3064\u306e\u6bb5\u968e\u306b\u5206\u985e\u3057\u3066\u3044\u307e\u3059\u3002<\/mark><\/strong>\u5404\u6bb5\u968e\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u300cAIDMA\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<br><br>AIDMA\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002AIDMA\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6642\u4ee3\u306b\u304a\u3044\u3066\u3082\u3001\u57fa\u672c\u7684\u306a\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u3057\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class='fs-30 fs-mb-20 ff-gothic color-blue mb-30 fw-bold relative'><strong>AIDMA\u306e5\u30b9\u30c6\u30c3\u30d7<\/strong><\/h2><div class='w-100 border mb-30'><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_561962362-1-scaled.jpeg\" alt=\"\" class=\"wp-image-10277 img-fluid w-100 mb-5\" loading=\"lazy\"\/ loading=\"lazy\" alt=\"AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u6d3b\u7528\u65b9\u6cd5\u3001AISAS\u3068\u306e\u9055\u3044\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" srcset=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_561962362-1-scaled.jpeg 2560w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_561962362-1-300x200.jpeg 300w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_561962362-1-1024x683.jpeg 1024w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_561962362-1-768x512.jpeg 768w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_561962362-1-1536x1024.jpeg 1536w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_561962362-1-2048x1365.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"fs-title\">AIDMA\u306f\u4ee5\u4e0b\u306e5\u30b9\u30c6\u30c3\u30d7\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\">\n<ul>\n<li>Attention\uff08\u6ce8\u610f\uff09<\/li>\n\n\n\n<li>Interest\uff08\u95a2\u5fc3\uff09<\/li>\n\n\n\n<li>Desire\uff08\u6b32\u6c42\uff09<\/li>\n\n\n\n<li>Memory\uff08\u8a18\u61b6\uff09<\/li>\n\n\n\n<li>Action\uff08\u884c\u52d5\uff09<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"fs-title\">\u305d\u308c\u305e\u308c\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30b9\u30c6\u30c3\u30d71\uff1aAttention\uff08\u6ce8\u610f\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">Attention\uff08\u6ce8\u610f\uff09\u306f\u3001<strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u306b\u6c17\u3065\u304f\u6bb5\u968e\u3067\u3059\u3002<\/mark><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">Attention\u306e\u6bb5\u968e\u3067\u306f\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u6d88\u8cbb\u8005\u306f\u5546\u54c1\u306b\u3064\u3044\u3066\u4f55\u3082\u77e5\u3089\u306a\u3044\u72b6\u614b\u3067\u3042\u308a\u3001\u307e\u305a\u306f\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u52b9\u679c\u7684\u306aAttention\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<ul>\n<li>\u30c6\u30ec\u30d3CM\u3084\u65b0\u805e\u30fb\u96d1\u8a8c\u5e83\u544a\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>\u76ee\u3092\u5f15\u304f\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u7528\u3044\u305f\u5c4b\u5916\u5e83\u544a<\/li>\n\n\n\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5e83\u544a\u3084SNS\u5e83\u544a\u306e\u5c55\u958b<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"fs-title\">\u4f8b\u3048\u3070\u3001\u65b0\u5546\u54c1\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u3001\u691c\u7d22\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308c\u3070\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3084\u3059\u3044\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30b9\u30c6\u30c3\u30d72\uff1aInterest\uff08\u95a2\u5fc3\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">Interest\uff08\u95a2\u5fc3\uff09\u306f\u3001<strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3061\u59cb\u3081\u308b\u6bb5\u968e\u3067\u3059\u3002<\/mark><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">Interest\u306e\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u4ed8\u3051\u3001\u3088\u308a\u8a73\u3057\u3044\u60c5\u5831\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u5c0e\u304f\u306e\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u5358\u306a\u308b\u8a8d\u77e5\u304b\u3089\u5177\u4f53\u7684\u306a\u8208\u5473\u3078\u3068\u767a\u5c55\u3067\u304d\u308c\u3070\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3078\u79fb\u884c\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002Interest\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\">\n<ul>\n<li>\u5546\u54c1\u306e\u7279\u5fb4\u3084\u5229\u70b9\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u3084\u53e3\u30b3\u30df\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>\u5546\u54c1\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u30b5\u30f3\u30d7\u30eb\u63d0\u4f9b<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"fs-title\">\u4f8b\u3048\u3070\u3001\u5546\u54c1\u306e\u4f7f\u7528\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u7d39\u4ecb\u3059\u308b\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057SNS\u3067\u62e1\u6563\u3059\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30b9\u30c6\u30c3\u30d73\uff1aDesire\uff08\u6b32\u6c42\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">Desire\uff08\u6b32\u6c42\uff09\u306f\u3001<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6b32\u3057\u3044\u3068\u601d\u3046\u6bb5\u968e\u3067\u3059\u3002<\/mark><\/strong>Desire\u306e\u6bb5\u968e\u3067\u306f\u3001<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3001\u300c\u6b32\u3057\u3044\u300d\u3068\u3044\u3046\u611f\u60c5\u306e\u5f37\u5316\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u5358\u306a\u308b\u8208\u5473\u304b\u3089\u5177\u4f53\u7684\u306a\u8cfc\u8cb7\u6b32\u6c42\u3078\u3068\u767a\u5c55\u3067\u304d\u308c\u3070\u3001\u5b9f\u969b\u306e\u8cfc\u5165\u884c\u52d5\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002Desire\u3092\u523a\u6fc0\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex\">\n<ul>\n<li>\u5546\u54c1\u306e\u4fa1\u5024\u3084\u512a\u4f4d\u6027\u3092\u5f37\u8abf\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u767a\u4fe1<\/li>\n\n\n\n<li>\u9650\u5b9a\u5546\u54c1\u3084\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u306e\u63d0\u4f9b<\/li>\n\n\n\n<li>\u4ed6\u306e\u9867\u5ba2\u306e\u6210\u529f\u4e8b\u4f8b\u3084\u4f53\u9a13\u8ac7\u306e\u7d39\u4ecb<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"fs-title\">\u4f8b\u3048\u3070\u3001\u5546\u54c1\u306e\u72ec\u81ea\u6027\u3084\u7af6\u5408\u88fd\u54c1\u3068\u306e\u6bd4\u8f03\u60c5\u5831\u306e\u63d0\u4f9b\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u6b32\u6c42\u3092\u9ad8\u3081\u3089\u308c\u308b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30b9\u30c6\u30c3\u30d74\uff1aMemory\uff08\u8a18\u61b6\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">Memory\uff08\u8a18\u61b6\uff09\u306f\u3001<strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a18\u61b6\u306b\u7559\u3081\u308b\u6bb5\u968e\u3067\u3059\u3002<\/mark><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">Memory\u306e\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u5546\u54c1\u3092\u5b9a\u7740\u3055\u305b\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u3064\u306a\u3052\u308b\u306e\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u6b8b\u308c\u3070\u3001\u5b9f\u969b\u306e\u8cfc\u8cb7\u6a5f\u4f1a\u304c\u8a2a\u308c\u305f\u3068\u304d\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u60f3\u8d77\u3055\u308c\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002Memory\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<ul>\n<li>\u5370\u8c61\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3084\u30ed\u30b4\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>\u5b9a\u671f\u7684\u306a\u60c5\u5831\u767a\u4fe1\u3084\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u5e83\u544a\u306e\u5b9f\u65bd<\/li>\n\n\n\n<li>\u30e6\u30cb\u30fc\u30af\u306a\u4f53\u9a13\u3084\u611f\u52d5\u3092\u63d0\u4f9b\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"fs-title\">\u4f8b\u3048\u3070\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u6d3b\u7528\u3057\u305f\u5b9a\u671f\u7684\u306a\u5546\u54c1\u60c5\u5831\u306e\u63d0\u4f9b\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30b9\u30c6\u30c3\u30d75\uff1aAction\uff08\u884c\u52d5\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">Action\uff08\u884c\u52d5\uff09\u306f\u3001<strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u304c\u5b9f\u969b\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u6bb5\u968e\u3067\u3059\u3002<\/mark><\/strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\"><strong>Action\u306e\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u9032\u3057\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u63d0\u4f9b\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059<\/strong>\u3002<\/mark><\/p>\n\n\n\n<p class=\"fs-title\">\u30b9\u30c6\u30c3\u30d74\u307e\u3067\u3067\u9ad8\u307e\u3063\u305f\u8cfc\u8cb7\u610f\u6b32\u3092\u5b9f\u969b\u306e\u884c\u52d5\u306b\u7d50\u3073\u3064\u3051\u308b\u306e\u304c\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3067\u3059\u3002Action\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n<ul>\n<li>\u7c21\u5358\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u8a2d\u8a08<\/li>\n\n\n\n<li>\u6642\u9593\u9650\u5b9a\u30bb\u30fc\u30eb\u3084\u30af\u30fc\u30dd\u30f3\u914d\u5e03\u306a\u3069\u306e\u8ca9\u4fc3\u6d3b\u52d5<\/li>\n\n\n\n<li>\u8cfc\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u3084\u4fdd\u8a3c\u306e\u5145\u5b9f<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"fs-title\">\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u6539\u5584\u3057\u3001\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u8cfc\u5165\u6a5f\u80fd\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u9032\u3067\u304d\u308b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class='fs-30 fs-mb-20 ff-gothic color-blue mb-30 fw-bold relative'><strong>AIDMA\u306e3\u3064\u306e\u6d3b\u7528\u65b9\u6cd5<\/strong><\/h2><div class='w-100 border mb-30'><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_708881972-1024x439.jpeg\" alt=\"\" class=\"wp-image-10278 img-fluid w-100 mb-5\" loading=\"lazy\"\/ loading=\"lazy\" alt=\"AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u6d3b\u7528\u65b9\u6cd5\u3001AISAS\u3068\u306e\u9055\u3044\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" srcset=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_708881972-1024x439.jpeg 1024w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_708881972-300x129.jpeg 300w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_708881972-768x329.jpeg 768w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_708881972-1536x658.jpeg 1536w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_708881972-2048x878.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"fs-title\">AIDMA\u306f\u3001<strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/mark><\/strong>AIDMA\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u306f\u4ee5\u4e0b\u306e3\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<ul>\n<li>\u6d3b\u7528\u65b9\u6cd51\uff1a\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u6d3b\u7528\u65b9\u6cd52\uff1a\u5177\u4f53\u7684\u306a\u30da\u30eb\u30bd\u30ca\uff08\u9867\u5ba2\u50cf\uff09\u306e\u8a2d\u5b9a<\/li>\n\n\n\n<li>\u6d3b\u7528\u65b9\u6cd53\uff1a\u500b\u5225\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u67d4\u8edf\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"fs-title\">\u305d\u308c\u305e\u308c\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u6d3b\u7528\u65b9\u6cd51\uff1a\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">AIDMA\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3067\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">AIDMA\u306e\u5404\u6bb5\u968e\uff08Attention\u3001Interest\u3001Desire\u3001Memory\u3001Action\uff09\u306b\u5fdc\u3058\u305f\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5c55\u958b\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u4f8b\u3048\u3070\u3001Attention\u6bb5\u968e\u3067\u306f\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5e83\u544a\u5c55\u958b\u3001Interest\u6bb5\u968e\u3067\u306f\u5546\u54c1\u306e\u7279\u5fb4\u3084\u5229\u70b9\u3092\u8a73\u3057\u304f\u8aac\u660e\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001Desire\u6bb5\u968e\u3067\u306f\u5546\u54c1\u306e\u4fa1\u5024\u3084\u512a\u4f4d\u6027\u3092\u5f37\u8abf\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u767a\u4fe1\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001\u65b0\u5546\u54c1\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u3001\u691c\u7d22\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066Attention\u3092\u7372\u5f97\u3057\u3001\u5546\u54c1\u306e\u4f7f\u7528\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u7d39\u4ecb\u3059\u308b\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092SNS\u3067\u62e1\u6563\u3057\u3066Interest\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">AIDMA\u306e\u5404\u6bb5\u968e\u306b\u5408\u308f\u305b\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u7acb\u6848\u306f\u3001\u52b9\u679c\u7684\u306a\u9867\u5ba2\u306e\u8cfc\u8cb7\u8a98\u5c0e\u304c\u53ef\u80fd\u306b\u306a\u308b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u6d3b\u7528\u65b9\u6cd52\uff1a\u5177\u4f53\u7684\u306a\u30da\u30eb\u30bd\u30ca\uff08\u9867\u5ba2\u50cf\uff09\u306e\u8a2d\u5b9a<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">AIDMA\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u3088\u308a\u5177\u4f53\u7684\u3067\u7cbe\u7dfb\u306a\u30da\u30eb\u30bd\u30ca\uff08\u9867\u5ba2\u50cf\uff09\u306e\u8a2d\u5b9a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/mark><\/strong>AIDMA\u306e\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5fc3\u7406\u306e\u5206\u6790\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u7279\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306e\u8a73\u7d30\u306a\u628a\u63e1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u4f8b\u3048\u3070\u3001Attention\u6bb5\u968e\u3067\u3069\u306e\u3088\u3046\u306a\u5a92\u4f53\u306b\u53cd\u5fdc\u3059\u308b\u304b\u3001Interest\u6bb5\u968e\u3067\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6c42\u3081\u308b\u304b\u3001Desire\u6bb5\u968e\u3067\u3069\u306e\u3088\u3046\u306a\u8981\u7d20\u306b\u9b45\u529b\u3092\u611f\u3058\u308b\u304b\u306a\u3069\u306e\u60c5\u5831\u3092\u57fa\u306b\u3059\u308c\u3070\u3001\u5177\u4f53\u7684\u306a\u30da\u30eb\u30bd\u30ca\u3092\u63cf\u3051\u308b\u3067\u3057\u3087\u3046\u3002\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001AIDMA\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u300c20\u4ee3\u5f8c\u534a\u306e\u90fd\u5e02\u90e8\u5728\u4f4f\u306e\u5973\u6027\u3067\u3001SNS\u3092\u983b\u7e41\u306b\u5229\u7528\u3057\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u5546\u54c1\u306b\u95a2\u5fc3\u304c\u9ad8\u3044\u300d\u3068\u3044\u3063\u305f\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">AIDMA\u3092\u6d3b\u7528\u3057\u305f\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3092\u3059\u308c\u3070\u3001\u3088\u308a\u7684\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u6d3b\u7528\u65b9\u6cd53\uff1a\u500b\u5225\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u67d4\u8edf\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">AIDMA\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u9867\u5ba2\u306e\u500b\u5225\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u67d4\u8edf\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">AIDMA\u306e\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5fc3\u7406\u306e\u8a73\u7d30\u306a\u5206\u6790\u306b\u3088\u308a\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u7279\u6027\u3084\u8981\u6c42\u3092\u628a\u63e1\u3057\u3001\u500b\u5225\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u4f8b\u3048\u3070\u3001Attention\u6bb5\u968e\u3067\u306e\u53cd\u5fdc\u306e\u9055\u3044\u3084\u3001Interest\u6bb5\u968e\u3067\u6c42\u3081\u308b\u60c5\u5831\u306e\u7a2e\u985e\u3001Desire\u6bb5\u968e\u3067\u91cd\u8996\u3059\u308b\u8981\u7d20\u306a\u3069\u3092\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u5206\u6790\u3057\u3001\u500b\u3005\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u8a34\u6c42\u65b9\u6cd5\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001\u540c\u3058\u5546\u54c1\u3067\u3082\u3001\u82e5\u5e74\u5c64\u5411\u3051\u306b\u306fSNS\u3092\u6d3b\u7528\u3057\u305f\u77ed\u5c3a\u52d5\u753b\u3067Attention\u3092\u7372\u5f97\u3057\u3001\u4e2d\u9ad8\u5e74\u5c64\u5411\u3051\u306b\u306f\u8a73\u7d30\u306a\u5546\u54c1\u8aac\u660e\u8cc7\u6599\u3067Interest\u3092\u9ad8\u3081\u308b\u3068\u3044\u3063\u305f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">AIDMA\u3092\u6d3b\u7528\u3057\u305f\u500b\u5225\u30cb\u30fc\u30ba\u3078\u306e\u5bfe\u5fdc\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class='fs-30 fs-mb-20 ff-gothic color-blue mb-30 fw-bold relative'><strong>AIDMA\u3068\u6df7\u540c\u3057\u3084\u3059\u3044\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u306e\u6bd4\u8f03<\/strong><\/h2><div class='w-100 border mb-30'><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_693139667.jpg\" alt=\"\" class=\"wp-image-10280 img-fluid w-100 mb-5\" loading=\"lazy\"\/ loading=\"lazy\" alt=\"AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u6d3b\u7528\u65b9\u6cd5\u3001AISAS\u3068\u306e\u9055\u3044\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" srcset=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_693139667.jpg 1000w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_693139667-300x200.jpg 300w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_693139667-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"fs-title\">AIDMA\u306f\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u30e2\u30c7\u30eb\u3067\u3059\u304c\u3001\u6642\u4ee3\u306e\u5909\u5316\u306b\u4f34\u3044\u69d8\u3005\u306a\u6d3e\u751f\u30e2\u30c7\u30eb\u304c\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002AIDMA\u3068\u6df7\u540c\u3057\u3084\u3059\u3044\u4e3b\u306a\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u306f\u4ee5\u4e0b\u306e8\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex\">\n<ul>\n<li>AIDA\uff08\u30a2\u30a4\u30c0\uff09<\/li>\n\n\n\n<li>AIDCA\uff08\u30a2\u30a4\u30c9\u30ab\uff09<\/li>\n\n\n\n<li>AIDCAS\uff08\u30a2\u30a4\u30c9\u30ab\u30b9\uff09<\/li>\n\n\n\n<li>AIDEES\uff08\u30a2\u30a4\u30c7\u30b9\uff09<\/li>\n\n\n\n<li>AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09<\/li>\n\n\n\n<li>AISCEAS\uff08\u30a2\u30a4\u30bb\u30a2\u30b9\uff0f\u30a2\u30a4\u30b7\u30fc\u30ba\uff09<\/li>\n\n\n\n<li>SIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09<\/li>\n\n\n\n<li>DECAX\uff08\u30c7\u30ad\u30e3\u30c3\u30af\u30b9\uff09<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"fs-title\">\u305d\u308c\u305e\u308c\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30101\u3011AIDA\uff08\u30a2\u30a4\u30c0\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">AIDMA\u306e\u524d\u8eab\u3068\u306a\u308b\u30e2\u30c7\u30eb\u304cAIDA\uff08\u30a2\u30a4\u30c0\uff09\u3067\u3059\u3002<\/mark><\/strong>AIDMA\u304b\u3089Memory\uff08\u8a18\u61b6\uff09\u306e\u6bb5\u968e\u3092\u9664\u3044\u305f4\u6bb5\u968e\u306e\u30e2\u30c7\u30eb\u3067\u30011898\u5e74\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u5e83\u544a\u4eba\u30a8\u30eb\u30e2\u30fb\u30eb\u30a4\u30b9\u306b\u3088\u3063\u3066\u8003\u6848\u3055\u308c\u307e\u3057\u305f\u3002<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">AIDMA\u3088\u308a\u3082\u30b7\u30f3\u30d7\u30eb\u306a\u69cb\u9020\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u65b0\u5546\u54c1\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067AIDA\u3092\u7528\u3044\u308b\u3068\u3001\u3088\u308a\u76f4\u63a5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002AIDA\u3092\u6d3b\u7528\u3059\u308c\u3070\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3001\u8208\u5473\u3092\u6301\u305f\u305b\u3001\u6b32\u6c42\u3092\u559a\u8d77\u3057\u3001\u3059\u3050\u306b\u884c\u52d5\u3092\u4fc3\u3059\u6d41\u308c\u3092\u4f5c\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30102\u3011AIDCA\uff08\u30a2\u30a4\u30c9\u30ab\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">AIDCA\uff08\u30a2\u30a4\u30c9\u30ab\uff09\u306f\u3001AIDMA\u306eMemory\uff08\u8a18\u61b6\uff09\u306e\u4ee3\u308f\u308a\u306bConviction\uff08\u78ba\u4fe1\uff09\u304c\u5165\u3063\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002\u5546\u54c1\u4fa1\u5024\u3092\u78ba\u4fe1\u3055\u305b\u3066\u3001\u3088\u308a\u5f37\u3044\u8cfc\u8cb7\u52d5\u6a5f\u306e\u8a98\u767a\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u9ad8\u7d1a\u6642\u8a08\u30d6\u30e9\u30f3\u30c9\u304cAIDCA\u3092\u7528\u3044\u308b\u5834\u5408\u3001\u5546\u54c1\u306e\u54c1\u8cea\u3084\u6b74\u53f2\u3001\u8077\u4eba\u6280\u3092\u5f37\u8abf\u3057\u3001\u6d88\u8cbb\u8005\u306b\u300c\u3053\u306e\u6642\u8a08\u306f\u4fa1\u5024\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u78ba\u4fe1\u3092\u6301\u305f\u305b\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u3064\u306a\u3052\u308b\u306e\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30103\u3011AIDCAS\uff08\u30a2\u30a4\u30c9\u30ab\u30b9\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">AIDCAS\uff08\u30a2\u30a4\u30c9\u30ab\u30b9\uff09\u306f\u3001AIDCA\u306bSatisfaction\uff08\u6e80\u8db3\uff09\u3092\u52a0\u3048\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002\u8cfc\u8cb7\u5f8c\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u307e\u3067\u8003\u616e\u306b\u5165\u308c\u305f\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u5bb6\u96fb\u30e1\u30fc\u30ab\u30fc\u304cAIDCAS\u3092\u63a1\u7528\u3059\u308c\u3070\u3001\u5546\u54c1\u306e\u54c1\u8cea\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u3084\u4f7f\u7528\u65b9\u6cd5\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u5145\u5b9f\u3055\u305b\u3001\u8cfc\u5165\u5f8c\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002AIDCAS\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3084\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u5897\u5927\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30105\u3011AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u306f\u3001\u96fb\u901a\u304c2004\u5e74\u306b\u63d0\u5531\u3057\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002AIDMA\u306eInterest\uff08\u95a2\u5fc3\uff09\u3001Desire\uff08\u6b32\u6c42\uff09\u3001Memory\uff08\u8a18\u61b6\uff09\u306e\u4ee3\u308f\u308a\u306bSearch\uff08\u691c\u7d22\uff09\u3068Share\uff08\u5171\u6709\uff09\u304c\u5165\u3063\u3066\u304a\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u3088\u308a\u9069\u5207\u306b\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e1\u30fc\u30ab\u30fc\u304cAISAS\u3092\u63a1\u7528\u3059\u308b\u5834\u5408\u3001SEO\u3092\u5f37\u5316\u3057\u3066\u88fd\u54c1\u60c5\u5831\u3092\u691c\u7d22\u3057\u3084\u3059\u304f\u3057\u305f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u305f\u308a\u3057\u3066\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5c55\u958b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30106\u3011AISCEAS\uff08\u30a2\u30a4\u30bb\u30a2\u30b9\uff0f\u30a2\u30a4\u30b7\u30fc\u30ba\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">AISCEAS\uff08\u30a2\u30a4\u30bb\u30a2\u30b9\uff0f\u30a2\u30a4\u30b7\u30fc\u30ba\uff09\u306f\u3001AISAS\u3092\u3055\u3089\u306b\u767a\u5c55\u3055\u305b\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002Comparison\uff08\u6bd4\u8f03\uff09\u3068Examination\uff08\u691c\u8a0e\uff09\u306e\u6bb5\u968e\u304c\u8ffd\u52a0\u3055\u308c\u3066\u304a\u308a\u3001\u3088\u308a\u8a73\u7d30\u306a\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u304cAISCEAS\u3092\u6d3b\u7528\u3059\u308b\u5834\u5408\u3001\u4ed6\u793e\u88fd\u54c1\u3068\u306e\u6bd4\u8f03\u8868\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u8a66\u4e57\u4f53\u9a13\u3092\u5145\u5b9f\u3055\u305b\u305f\u308a\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u6bd4\u8f03\u30fb\u691c\u8a0e\u6bb5\u968e\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u81ea\u793e\u88fd\u54c1\u306e\u9078\u629e\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30107\u3011SIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">SIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09\u306f\u3001\u96fb\u901a\u304c2011\u5e74\u306b\u63d0\u5531\u3057\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002Sympathize\uff08\u5171\u611f\uff09\u3001Identify\uff08\u78ba\u8a8d\uff09\u3001Participate\uff08\u53c2\u52a0\uff09\u3001Share &amp; Spread\uff08\u5171\u6709\u30fb\u62e1\u6563\uff09\u306e4\u6bb5\u968e\u3067\u69cb\u6210\u3055\u308c\u3066\u304a\u308a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6642\u4ee3\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">\u74b0\u5883\u914d\u616e\u578b\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u4f01\u696d\u304cSIPS\u3092\u63a1\u7528\u3059\u308b\u5834\u5408\u3001\u81ea\u793e\u306e\u74b0\u5883\u4fdd\u8b77\u6d3b\u52d5\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3001\u6d88\u8cbb\u8005\u306e\u5171\u611f\u3092\u5f97\u305f\u308a\u3001\u9867\u5ba2\u53c2\u52a0\u578b\u306e\u30a8\u30b3\u6d3b\u52d5\u3092\u4f01\u753b\u3057\u305f\u308a\u3057\u3066\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7bc9\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30108\u3011DECAX\uff08\u30c7\u30ad\u30e3\u30c3\u30af\u30b9\uff09<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">DECAX\uff08\u30c7\u30ad\u30e3\u30c3\u30af\u30b9\uff09\u306f\u3001Discover\uff08\u767a\u898b\uff09\u3001Engage\uff08\u95a2\u4fc2\u69cb\u7bc9\uff09\u3001Check\uff08\u78ba\u8a8d\uff09\u3001Action\uff08\u884c\u52d5\uff09\u3001eXperience\uff08\u7d4c\u9a13\u3068\u5171\u6709\uff09\u306e5\u6bb5\u968e\u3067\u69cb\u6210\u3055\u308c\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/mark><\/strong>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u91cd\u8996\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u30aa\u30f3\u30e9\u30a4\u30f3\u6559\u80b2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304cDECAX\u3092\u6d3b\u7528\u3059\u308b\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b66\u7fd2\u30b3\u30fc\u30b9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u6210\u679c\u3092\u5171\u6709\u3057\u3084\u3059\u3044\u4ed5\u7d44\u307f\u3092\u6574\u3048\u305f\u308a\u3057\u3066\u3001\u9b45\u529b\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u5275\u51fa\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class='fs-30 fs-mb-20 ff-gothic color-blue mb-30 fw-bold relative'><strong>AIDMA\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2><div class='w-100 border mb-30'><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_296141290-1024x683.jpeg\" alt=\"\" class=\"wp-image-10281 img-fluid w-100 mb-5\" loading=\"lazy\"\/ loading=\"lazy\" alt=\"AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u6d3b\u7528\u65b9\u6cd5\u3001AISAS\u3068\u306e\u9055\u3044\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" srcset=\"https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_296141290-1024x683.jpeg 1024w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_296141290-300x200.jpeg 300w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_296141290-768x512.jpeg 768w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_296141290-1536x1024.jpeg 1536w, https:\/\/dym.asia\/media\/wp-content\/uploads\/2024\/12\/AdobeStock_296141290-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"fs-title\">AIDMA\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-10 wp-block-group-is-layout-flex\">\n<ul>\n<li>\u30dd\u30a4\u30f3\u30c81\uff1a\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5206\u6790<\/li>\n\n\n\n<li>\u30dd\u30a4\u30f3\u30c82\uff1aAIDMA\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08<\/li>\n\n\n\n<li>\u30dd\u30a4\u30f3\u30c83\uff1aKPI\u8a2d\u5b9a\u3068\u30c7\u30fc\u30bf\u5206\u6790<\/li>\n\n\n\n<li>\u30dd\u30a4\u30f3\u30c84\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>\u30dd\u30a4\u30f3\u30c85\uff1a\u4e00\u8cab\u6027\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"fs-title\">\u305d\u308c\u305e\u308c\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30dd\u30a4\u30f3\u30c81\uff1a\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5206\u6790<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">AIDMA\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5206\u6790\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/mark><\/strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7279\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7406\u89e3\u3059\u308c\u3070\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u5e74\u9f62\u5c64\u3084\u8077\u696d\u3001\u8da3\u5473\u55dc\u597d\u306a\u3069\u306e\u57fa\u672c\u7684\u306a\u5c5e\u6027\u306b\u52a0\u3048\u3001\u6d88\u8cbb\u884c\u52d5\u3084\u60c5\u5831\u53ce\u96c6\u306e\u7fd2\u6163\u3001\u4fa1\u5024\u89b3\u306a\u3069\u3082\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">20\u4ee3\u5f8c\u534a\u306e\u90fd\u5e02\u90e8\u5728\u4f4f\u306e\u5973\u6027\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5834\u5408\u3001SNS\u306e\u5229\u7528\u983b\u5ea6\u3084\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\uff08\u53e3\u30b3\u30df\u3001\u4fa1\u683c\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306a\u3069\uff09\u3092\u8abf\u67fb\u3057\u3001\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066AIDMA\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5206\u6790\u306f\u3001\u3088\u308a\u52b9\u679c\u7684\u306aAIDMA\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30dd\u30a4\u30f3\u30c82\uff1aAIDMA\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d<\/strong>\u8a08<\/h3><\/div>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">AIDMA\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u306f\u3001\u52b9\u679c\u7684\u306a\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/mark><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u72b6\u614b\u3084\u60c5\u5831\u30cb\u30fc\u30ba\u306f\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u7570\u306a\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u306f\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3078\u8a98\u5c0e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\">Attention\u6bb5\u968e\u3067\u306f\u5370\u8c61\u7684\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u3084\u77ed\u3044\u52d5\u753b\u3001Interest\u6bb5\u968e\u3067\u306f\u8a73\u7d30\u306a\u5546\u54c1\u60c5\u5831\u3001Desire\u6bb5\u968e\u3067\u306f\u4ed6\u30e6\u30fc\u30b6\u30fc\u306e\u53e3\u30b3\u30df\u3084\u4f7f\u7528\u4f8b\u306a\u3069\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u304cAIDMA\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a2d\u8a08\u3059\u308b\u5834\u5408\u3001Attention\u6bb5\u968e\u3067\u306f\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u5e83\u544a\u3001Interest\u6bb5\u968e\u3067\u306f\u5546\u54c1\u306e\u7279\u5fb4\u3084\u6210\u5206\u306e\u8a73\u7d30\u60c5\u5831\u3001Desire\u6bb5\u968e\u3067\u306f\u7f8e\u5bb9\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u30ec\u30d3\u30e5\u30fc\u52d5\u753b\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3063\u305f\u5177\u5408\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a2d\u8a08\u306f\u3001\u6d88\u8cbb\u8005\u3092\u52b9\u679c\u7684\u306b\u8cfc\u8cb7\u884c\u52d5\u3078\u3068\u5c0e\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30dd\u30a4\u30f3\u30c83\uff1aKPI\u8a2d\u5b9a\u3068\u30c7\u30fc\u30bf\u5206\u6790<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">AIDMA\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u306eKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u304c\u91cd\u8981\u3067\u3059\u3002<\/mark><\/strong>KPI\u3092\u8a2d\u5b9a\u3057\u5206\u6790\u3059\u308c\u3070\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u306e\u65bd\u7b56\u52b9\u679c\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u51fa\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">Attention\u6bb5\u968e\u3067\u306f\u5e83\u544a\u306e\u5230\u9054\u7387\u3084\u8a8d\u77e5\u5ea6\u3001Interest\u6bb5\u968e\u3067\u306fWeb\u30b5\u30a4\u30c8\u306e\u6ede\u5728\u6642\u9593\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3001Action\u6bb5\u968e\u3067\u306f\u5b9f\u969b\u306e\u8cfc\u8cb7\u7387\u306a\u3069\u304c\u6307\u6a19\u306e\u4f8b\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u4f01\u696d\u304cAIDMA\u306b\u57fa\u3065\u3044\u3066KPI\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3001Attention\u6bb5\u968e\u3067\u306f\u5e83\u544a\u30af\u30ea\u30c3\u30af\u7387\u3001Interest\u6bb5\u968e\u3067\u306f\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u3001Desire\u6bb5\u968e\u3067\u306f\u30ab\u30fc\u30c8\u3078\u306e\u8ffd\u52a0\u7387\u3001Action\u6bb5\u968e\u3067\u306f\u8cfc\u5165\u5b8c\u4e86\u7387\u3092\u6307\u6a19\u3068\u3057\u3001\u5b9a\u671f\u7684\u306b\u5206\u6790\u3068\u6539\u5584\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u9069\u5207\u306aKPI\u8a2d\u5b9a\u3068\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001AIDMA\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u304a\u3051\u308b\u65bd\u7b56\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30dd\u30a4\u30f3\u30c84\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6d3b\u7528<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">AIDMA\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001<strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6d3b\u7528\u304c\u6709\u52b9\u3067\u3059\u3002<\/mark><\/strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u306f\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6642\u7cfb\u5217\u306b\u307e\u3068\u3081\u305f\u56f3\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3072\u3068\u3064\u306b\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3084\u5fc3\u7406\u5909\u5316\u3092\u3088\u308a\u8a73\u7d30\u306b\u53ef\u8996\u5316\u3057\u3001\u5404\u63a5\u70b9\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd<\/mark><\/strong>\u306b\u306a\u308a\u307e\u3059\u3002AIDMA\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u8ef8\u306b\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u60c5\u5831\u3092\u5f97\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u5224\u65ad\u57fa\u6e96\u3067\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u9032\u3080\u304b\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u304cAIDMA\u306b\u57fa\u3065\u3044\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u5834\u5408\u3001Attention\u6bb5\u968e\u3067\u306eTVCM\u3084Web\u5e83\u544a\u3068\u306e\u63a5\u89e6\u3001Interest\u6bb5\u968e\u3067\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u3084SNS\u3067\u306e\u60c5\u5831\u53ce\u96c6\u3001Desire\u6bb5\u968e\u3067\u306e\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\u8a2a\u554f\u3084\u8a66\u4e57\u4f53\u9a13\u3001Action\u6bb5\u968e\u3067\u306e\u8cfc\u5165\u7533\u3057\u8fbc\u307f\u307e\u3067\u306e\u6d41\u308c\u3092\u8a73\u7d30\u306b\u63cf\u304d\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"fs-title\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001AIDMA\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u3088\u308a\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u8a2d\u8a08\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class='d-flex gap-2 mb-25 align-items-center f-sub'><div class='triangle'><\/div><h3 class='fs-25 ff-gothic fs-mb-18 fw-bold'><strong>\u30dd\u30a4\u30f3\u30c85\uff1a\u4e00\u8cab\u6027\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/strong><\/h3><\/div>\n\n\n\n<p class=\"fs-title\">AIDMA\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001<strong><mark style=\"background-color:#cf2e2e\" class=\"has-inline-color\">\u4e00\u8cab\u6027\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3001\u5b9f\u884c\u304c\u91cd\u8981\u3067\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<p class=\"fs-title\"><strong><mark style=\"background-color:#fcb900\" 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